Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous place.
The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.
What happens when you market the place you do business just as much – if not more – than the business you do?